The Reid Group believes that Fund Development is a service that benefits donors as much as recipient organizations by offering the opportunity to align donors’ values with meaningful missions and be involved in a cause larger than themselves.
Our approach to fundraising is:
Is your development program achieving its full potential? We can help by evaluating its effectiveness, identifying areas for growth, and providing strategies to implement new appeals, events, major gift solicitation and planned giving promotion.
Major Gifts Strategy
A Major Gifts program is one that will take your organization’s fundraising to new heights. These programs require a different way of thinking and strategizing about your best donors. Major Gifts are, in essence, special gifts that will make a tremendous impact on the quality of your organization. The Reid Group will assist you in creating an effective major gifts program that will reap rewards far into the future.
The Reid Group can help you build a Board that plays an active role in fundraising. We help you clarify the role and expectations of Board members and more closely align the Board with the organization’s mission, vision, values and impact. Board development leads to greater
engagement, investment and involvement of each Board member and supports sustainable long-term fundraising success.
Feasibility Studies and Capital Campaign Counsel
We work with you to identify potential Campaign volunteers and major donors in Feasibility Studies. We help you craft a compelling case statement, analyze opportunities for Campaign success and assist you in setting a realistic Campaign goal. Our Capital Campaign services include reviewing and evaluating prospect lists, producing the campaign timeline and promotion materials, volunteer training, planning and organizing effective report meetings. We ensure that your campaign will be conducted in a thorough and professional manner.
Annual giving is a financial lifeline for organizational sustainability and is the foundation for all effective development programs. A robust annual giving program requires that your organization communicate effectively with your constituents using a variety of media. Having a well-organized and strategic annual fund plan makes the difference between an average program and a strong program.
Planned giving is a term for a variety of ways donors can give financial support to your organization, now or in the future. The most common type of planned gift is to have your organization named as a beneficiary in a will or life insurance policy. By broadening and refocusing your development strategy to emphasize bequests and life income gifts, you will bring in more money from a more varied base of supporters than through a focus on current gifts alone
The market for top development professionals is highly competitive. With broad knowledge of non-profits and development professionals, we can help you find the right person to lead your development efforts.
Development Coaching for Leaders
Let’s face it: Fundraising is not for the faint of heart. If you wish to transform your organization through effective fundraising, then your leaders must be skilled in the art and science of asking for and finalizing significant gifts. The Reid Group works with Presidents, Vice Presidents, Boards and others with a key role at your organization to ensure that you are as equipped as possible to secure strong and generous financial support.