August 2013: Are You Thriving or Just Surviving?

In this Issue

Opening Remarks

The role of financial viability in assuring the sustainability of an organization is pretty obvious to most of us.  But how to achieve it?  In this edition of Transforming Challenges, Senior Consultants Tom Reid and Greg Cascione offer suggestions for approaching the development of a fundraising plan.

At The Reid Group, we have a passion for helping leaders and organizations transform their challenges into opportunities to create a better world. One of the ways we do that is through this e-letter, Transforming Challenges. Is there someone you know who could benefit from receiving it? Forward this edition to them and encourage them to subscribe for themselves. They’ll thank you—and so do we!

The Reid Group News

  • We are pleased to welcome Helen Damitio, our new administrative assistant.  She comes to us with considerable skills and talents as well as enthusiasm and we are very fortunate to have her.
  • Lucien Roy and John Reid have been hired by St. Pius X parish in Granville, Michigan for work on a planning process.
  • Maureen Gallagher represented The Reid Group at the Leadership Conference of Women Religious Assembly August 13-15 in Orlando, Florida.  She was able to see many of our current clients as well as identify some potential new ones.
  • Our work continues with the Archdiocese of New York on “Making All Things New,” a parish re-structuring process.  The 368 parish core teams from six Pastoral Areas and 10 counties will receive training in the process at the end of September.  To see a video of the June 6 meeting that kicked off the process, go to

So as you look at your individual or organizational future, what are your challenges? Could you benefit from skilled support? Give us a call at 206-432-3565 or send us ane-mail to start transforming those challenges into opportunities.

We are pleased to announce the launch of The Reid Group teleseminar series.

You are invited to attend our first call on August 28, 2013 at 4 pm ET. The call will be co-hosted by Tom Reid and Greg Cascione, Senior Consultants with The Reid Group and will focus on the Sustainable Future Audit Tool.

At The Reid Group, we are focused on helping leaders and organizations meet the challenges that threaten their future viability as an organization, and to transform those challenges into opportunities for new growth. We created the Sustainable Future Audit tool to help leaders discern the precise nature and scope of their challenges so they can address them in a comprehensive way.

During this teleseminar, Greg and Tom will share suggestions for how to use the Tool to engage your colleagues in constructive conversation leading to committed action.

Space is limited, so register today.

Feature Focus

Financial Sustainability:  Are You Thriving or Just Surviving?

tomreidnewwebTom Reid, Senior Consultant,
The Reid Group

Got funds?

The financial health of an organization is an essential component of its sustainability.  How do you rate the financial viability of your organization?  Are you thriving or just surviving?  And how do you tell the difference?

You’re in survival mode if you don’t ask for money, or if you only ask for money when you’re in crisis.  With a  comprehensive approach to your fundraising, you will thrive.

So, if you are in survival mode right now, how do you get started on the road to financial viability?

Greg Cascione, Senior Consultant

You might want to do an audit of your development efforts, to assess what you are doing now and how effective it is.  The Sustainable Future Audit tool can give you some guidance, and we can also help you with more in-depth input.

The next step would be to look at an Annual Fund.  Your organization’s annual fund is the “bread and butter” of ongoing generosity to your organization.  It’s is the foundation for financial sustainability and the vehicle by which your former, current and new donors will often make their first gift to your mission.

A successful annual fund plan needs time to prepare and strategies to make that plan become successful.  The creation and implementation of a year-round fund raising plan is critical to achieving the financial goals your organization has in place.

Among the many elements of an effective Annual Plan, we suggest the following:

1.    A summary of the previous three years of giving to your organization;

2.    Realistic goal setting based on history and capacity, not necessarily on need;

3.    Solicitation strategies for the various segments of your constituencies;

4.    Agreed upon time lines for solicitations and stewardship of gifts;

5.    Cultivation opportunities for prospective and current donors;

6.    Monitoring progress, incremental changes, and celebrating success.

As your organization gets itself on firmer financial footing, additional fundraising tools can be added to your development program, such as special gifts, planned giving and training for your leadership.


The Art of Change: Faith, Vision and Prophetic Planning

Think about what your organization could do if the process of planning met the inevitability of change head-on—and it resulted in significant success.

Organizations large and small, religious and secular, for-profit and not-for-profit, successful and unsuccessful, go through change. John Reid and Maureen Gallagher of the Reid Group have been instrumental in helping many groups discover the power of Prophetic Planning. This book presents a complete overview with detailed information that any organization will find useful in understanding how to plan for change.

The Art of Change: Faith, Vision and Prophetic Planning, and its companion CD are now available from Liguori Publications as well as from


And that’s it for this month. Look for Transforming Challenges next month–and until then, have a good day and a great week.
Kathy Johnson, Editor
Transforming Challenges
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